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About Kitemark

The Kitemark symbol can be found everywhere you look

Take a look at the window in your train or car, the fire extinguisher in your office or the manhole cover in the street. Chances are you will see the Kitemark symbol there. But that's not all. The Kitemark symbolises quality and safety not just to the general public but also to businesses.

The Kitemark - recognised worldwide as a symbol of trust, integrity and quality - has been made a 'Business Superbrand' for the first time in its long history.

A registered certification mark owned and awarded by BSI, the Kitemark was originally developed by the British Standards Institution.

Ever increasing importance 100 years on...


The first product and service quality mark to be established in the UK, the Kitemark reassures consumers that vital safety and performance requirements have been met on an incredibly wide range of products and services. From electrical contractors to double glazed windows and installation; from fire extinguishers to cattle ear tags and glass; a Kitemark provides a visible confirmation of quality.

BSI’s Kitemark® has provided reassurance for over 100 years, and a GfK NOP survey of 1,000 UK adults in December 2010 showed that 72% recognize the BSI Kitemark® and associate it with safe and reliable products and services.

  • The first Kitemark® was awarded to General Electric for Vitreous Enamelled Steel Reflectors for Lighting Fittings.
  • BSI has been independently voted a UK Business Superbrand every year from 2003 to 2012 and its Kitemark® from 2008 to 2012.


  • While the Kitemark itself may be over 100 years old, standards are of greater importance today than ever before. For the consumer, the Kitemark means quality and reliability. For procurement personnel it offers a real opportunity to demonstrate best practice, reduce risk and liability as well as achieve greater value for money.

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  • History
  • Then and Now
  • FAQs
  • Campaigns and Media

  • Have you seen this?
    History of Kitemark
    Watch the video on how Kitemark started
    Interactive House
    Spot how many Kitemark products are in your house.
    Find a Kitemark Business

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